Ensure that the search term produces the expected results and aligns with your target audience. Use an Incognito window and search for the keyword phrase.Verify that the keyword phrase you want to use is receiving significant monthly traffic with Google’s Keyword Planner.To choose the best keyword phrase, research how people search for a particular topic. How to Optimize Video Metadata for Search EnginesĮach of your videos should attempt to rank for a specific keyword phrase. While all forms of metadata are important to the structure, security, and organization of content, descriptive metadata is what we’re most concerned with when optimizing the discoverability of video content. Like the chapters of a book or episodes in a series, the structural metadata establishes and maintains these connections (i.e. Structural: This is organizing metadata that dictates the relationship between assets. It may include user requirements, copyright information, rights management, license agreements, and other technical data.
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