![]() ![]() Nevertheless, for all its imperfections, advertising on TikTok has a clear advantage: when the user logs into the app, they immediately get shown the TikTok recommendation feed.Īs a matter of fact, the user does not come to this particular social network to find out about friends' updates. But knowing in advance the specifics of the platform, you will be easily able to achieve great results. It can also be difficult to scale and simultaneously maintain the performance.Īmongst other things, performance campaigns on TikTok will not fit into the marketing strategy of every brand. CR (Conversion Rate) of TikTok ads can be 1.5 to 3 times lower than other traffic sources. ![]() On the other hand, the cost of TikTok's ad placement is comparable to Facebook.įurthermore, you will also need to take into account that TikTok’s traffic has its own specifics. When shooting a native ad you will need to take into consideration: 1) the TikToker's video needs to be directed, and 2) that time and money will need to be spent on filming and post-production. Animated 2D creatives are cheaper and way easier to produce. There are a few drawbacks of native ads, however, but the main one is the cost of shooting. In terms of metrics, this gives a high conversion rate (CR), click-through rate (CTR) and retention rate (RR). If the native creative is really good, the user won’t realise that they have just watched an ad, and this increases the level of user engagement. And the focus of these creatives is not centered on the product or its characteristics, as it is in other ad formats, but rather on utility or entertainment. Native creatives are more credible than explicit ad posts and don't annoy the user.Ĭharacters of native ads are real people: influencers, actors and models. This is how native advertising, or “user-like generated content” appear. In order to get around this “bug” of the human psyche and make it through to the user's attention, new ad formats are needed. When it comes to social networks, a person subconsciously ignores all content that looks like ads. ![]() Simply put, native ads should: a) be useful to the user and b) organically fit into the social media feed. This type of advertising is designed to show the value of the product. You adjust to the rules of the platform, therefore, the user perceives them as just another form of user-generated content (UGC). In any feed (especially when we speak about the TikTok feed) native ad creatives work the best. T he creative format is a short immersive video appearing in the user's feed. This is an essential tool to obtain high ROI and positive reactions from users by creating authentic TikTok content. In-Feed Ads, meanwhile, the ads are embedded in the user's feed. TikTok offers several ad formats: Top View, Brand Takeover, Hashtag Challenge and Branded Effects (lenses, masks, etc.) - but they can only be launched through the TikTok manager and are media ads, so we won’t focus on them. If you are a mobile marketer and your target user is someone aged between 13 and 60, then you should definitely consider this traffic source. The social media platform is now available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. Remember how Facebook, the king of mobile traffic sources, got started? It was created as a platform for students, and likewise, TikTok has become more and more popular among a wider variety of users. Over the past couple of years, TikTok has evolved from a teen entertainment social network to a powerful user acquisition tool. Native ads on TikTok: why should you stick with it? TikTok native ads is a cool mobile app promotion tool.A few more tips for efficient marketing on TikTok.Quick Tips On TikTok Native Ads Production.Designing a high-quality native ad creative that looks exactly like UGC.Native ads on TikTok: why should you stick with it?. ![]()
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